Introduction
Allocating budget effectively for video production drives higher ROI.
AI reduces costs and accelerates timelines—key for modern marketers.
This guide shows how to budget for AI-driven video projects using RanVideo.
Cost Components

Script development and AI voiceover licensing.
Template customization and AI animation fees.
Distribution and analytics platform subscriptions.
Budget Allocation Strategies
Prioritize high-impact video types—explainer, testimonial, product demos.
Allocate 50% of budget to AI creation and 50% to promotion and analytics.
Use RanVideo’s usage-based pricing to scale spending with needs.