Introduction
User-generated videos (UGV) create authentic social proof, with UGV campaigns generating 28% higher engagement than brand-produced content.
Manually curating and editing UGV at scale is time-consuming and labor-intensive for marketing teams.
RanVideo simplifies UGV curation by automating selection, editing, and branding, enabling seamless integration of community content.
Benefits of UGV in Marketing
Authenticity of UGV builds trust, as consumers view peer-created content as more reliable than advertisements.
UGV campaigns increase community participation by 45%, fostering brand advocacy and loyalty.
Cost-effective content sourcing reduces production expenses while leveraging diverse creative perspectives.
UGV extends reach through social sharing networks, amplifying brand message organically.
Automated UGV Curation Workflows
RanVideo’s AI identifies high-quality UGV based on engagement metrics and visual clarity.
Automated editing tools trim, enhance, and brand UGV for consistency with your marketing aesthetic.
Voiceover generation and caption integration make UGV accessible and optimized for SEO.
Batch processing capabilities handle large volumes of UGV for multi-channel distribution.
Integrating UGV into Campaigns
Feature customer success stories and testimonials in promotional videos to build trust and conversions.
Create UGV highlights for social media reels and stories, increasing real-time engagement.
Use UGV as product reviews in e-commerce listings to provide authentic insights and boost sales.
Compile UGV into branded video playlists on your website to showcase community involvement.
Measuring UGV Campaign Success
Track engagement lift and conversion rates for UGV integrated campaigns versus non-UGV control groups.
Analyze sentiment and comment patterns to gauge audience response and brand perception.
Monitor social sharing metrics to measure organic reach expansion through UGV.
Use RanVideo’s analytics to optimize UGV selection and integration strategies over time.
