Introduction
A/B testing video elements leads to data-driven improvements in engagement.
RanVideo simplifies A/B testing by automating variant generation and result analysis.
This playbook provides step-by-step instructions for effective video A/B testing workflows.
Step 1: Define Test Hypothesis
Identify a single variable to test: thumbnail, opening hook, CTA wording.
Formulate hypothesis based on audience insights and past performance data.
Step 2: Generate Variants
Use RanVideo to create two video versions differing only in the test variable.
Ensure all other elements remain identical to isolate test impact.
Step 3: Run Test
Distribute variants equally among similar audience segments.
Collect sufficient sample size for statistical significance.
Step 4: Analyze Results
Use RanVideo’s analytics to compare performance metrics.
Determine winning variant and implement learnings in future videos.
