Introduction
Understanding industry video performance benchmarks guides content strategy.
Manual benchmarking requires extensive data collection and analysis.
RanVideo’s AI benchmarks your video metrics against industry standards automatically.
Key Benchmark Metrics
Average watch time compared to industry average.
Engagement rate benchmarks—likes, comments, shares per view.
Click-through benchmarks on end-screen and in-video CTAs.
Using Benchmarks to Improve
Identify underperforming videos and analyze content gaps.
Adjust pacing, length, or visuals based on top-performer characteristics.
Employ RanVideo’s AI recommendations to optimize future videos.
